Title 10, Chapter 1, Section 391
( 10-1-391)
(a) The purpose of this part shall be to protect consumers and
legitimate business enterprises from unfair or deceptive practices
in the conduct of any trade or commerce in part or wholly in the
state. It is the intent of the General Assembly that such practices
be swiftly stopped, and this part shall be liberally construed and
applied to promote its underlying purposes and policies. (b) It is the intent of the General Assembly that this part be
interpreted and construed consistently with interpretations given by
the Federal Trade Commission in the federal courts pursuant to
Section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C.
Section 45(a)(1)), as from time to time amended. | 
