Title 10, Chapter 1, Section 424
( 10-1-424)
It shall be unlawful: (1) For any person, firm, association, or corporation to
misrepresent the true nature of its business by use of the words
"manufacturer," "wholesaler," "retailer," or words of similar
import; or (2) For any person, firm, association, or corporation to represent
itself as selling at wholesale or use the word "wholesale" in any
form of sale or advertising, unless such person, firm, association, or corporation is actually
selling at wholesale those items advertised for the purpose of
resale. For the purpose of this Code section the term "wholesale"
means a sale made for the purpose of resale and not one made to the
consuming purchaser. | 
