It shall be lawful for the operator or operators of any motion picture theaters and for those sponsoring or holding athletic events, games, and contests to hold the same on Sunday, provided that, before such shall be lawful, the operator, operators, or sponsors shall first obtain a permit from the mayor and council or other governing body of any municipal corporation within which the place of operation or showing is located; and, if such theater or place of holding such athletic event lies outside of such municipal corporation, such permits shall be first obtained from the board of county commissioners or other governing body of the county in which said theater or place of holding such games and contests is located. In the event Sunday movies are licensed in a community, the operator shall show once each month a show on either a religious or educational subject.