Title 40, Chapter 2, Section 39
(a) As used in this Code section, the term:
(1) "Dealer" means any person engaged in the business of selling
or leasing or offering to sell or lease new motor vehicles and who
is licensed or otherwise authorized to utilize trademarks or
service marks associated with one or more makes of motor vehicles
in connection with such sales or leases. The term "dealer" shall
not mean any person engaged solely in the business of selling used
motor vehicles and shall not mean any person engaged in the
solicitation, advertising, or financing of the sale of new motor
vehicles and shall not mean any person engaged solely in
activities as a manufacturer or distributor of new motor vehicles.
(2) "Distributor" means any person who, pursuant to a contract
with a manufacturer, sells or offers to sell new motor vehicles to
new motor vehicle dealers.
(3) "Established place of business" means a permanent salesroom or
sales office of a new motor vehicle dealer, which permanent
salesroom or sales office is located in a permanent building on an
open lot and which is marked by an appropriate sign and at which a
permanent business of bartering, trading, or selling of new motor
vehicles is carried on in good faith.
(4) "Manufacturer" means any person who makes or assembles new
(5) "Motor vehicle" means every self-propelled vehicle intended
primarily for use and operation on the public highways, except
farm tractors and other machines and tools used in the production,
harvesting, and care of farm products and except construction
(6) "New motor vehicle" means a motor vehicle which has been sold
to a dealer and on which the original motor vehicle title has not
(7) "Person" means every natural person, partnership, corporation,
association, trust, estate, or any other legal entity.
(8) "Temporary site" means a location at which new motor vehicles
are sold or offered for sale which location is:
(A) Used for a period not to exceed 96 hours in any one-month
period of time;
(B) Used not more than three times in any calendar year; and
(C) Located in the county which is within two counties of the
county in which the established place of business of the new
motor vehicle dealer using the temporary site is located.
(9) "Trade shows" means the display or solicitation for sale of
new motor vehicles at a location other than the established place
of business at which the sales transaction is accomplished or at
which delivery of the new motor vehicle is completed.
(b)(1) It shall be unlawful for any person to engage in any activity as a new motor vehicle dealer unless and until such person has registered with the commissioner and obtained a dealer's number license plate under Code Section 40-2-38 for each established place of business at which the person engages in such activity. The commissioner shall not accept such application for registration and shall not issue a dealer's number license plate unless and until the applicant establishes to the satisfaction of the commissioner, under criteria established by rules or regulations promulgated by the commissioner, that the applicant shall not engage in any activity of a new motor vehicle dealer except at an established place of business or at a temporary site.
(2) It shall be unlawful for any person to engage in any activity as a new motor vehicle dealer except at an established place of business which has been registered as such under this Code section and Code Section 40-2-38 or at a temporary site.
(3) This subsection shall not be construed to prohibit new motor
vehicle trade shows.
(c) As an alternative to criminal or other civil enforcement, the
commissioner, in order to enforce this Code section or any orders,
rules, and regulations promulgated pursuant thereto, may issue an
administrative fine not to exceed $1,000.00 for each violation,
whenever the commissioner, after a hearing, determines that any
person has violated any provisions of this Code section or any
regulations or orders promulgated thereunder. The hearing and any
administrative review thereof shall be conducted in accordance with
the procedure for contested cases under Chapter 13 of Title 50, the
"Georgia Administrative Procedure Act." Any person who has exhausted
all administrative remedies available and who is aggrieved or
adversely affected by a final order or action of the commissioner
shall have the right of judicial review thereof in accordance with
Chapter 13 of Title 50. All fines recovered under this subsection
shall be paid into the state treasury. The commissioner may file, in
the superior court (1) wherein the person under order resides; (2)
if such person is a corporation, in the county wherein the
corporation maintains its established place of business; or (3) in
the county wherein the violation occurred, a certified copy of a
final order of the commissioner, whether unappealed from or affirmed
upon appeal, whereupon the court shall render judgment in accordance
therewith and notify the parties. Such judgment shall have the same
effect and proceedings in relation thereto shall thereafter be the
same as though the judgment had been rendered in an action duly
heard and determined by the court. The penalty prescribed in this
Code section shall be concurrent, alternative, and cumulative with
any and all other civil, criminal, or alternative rights, remedies,
forfeitures, or penalties provided, allowed, or available to the
commissioner with respect to any violation of this Code section or
any order, rules, or regulations promulgated pursuant thereto.
(d) Any person who violates any provision of this Code section shall
be guilty of a misdemeanor.